Jared Lansky, Personality Development Guide

When it comes to running a successful online business, it is vital you generate a steady traffic flow.  Not only do you want a steady amount of traffic coming to your site, but you want quality traffic to come as well.  Here are six search engine optimization tips to help you improve the traffic your web site brings in. 1. ContentThe first thing you are going to want to focus on is the content that is on your web site.  The content you produce is going to have the largest affect on the search engines and how they view your web site.  All of the content you create needs to be fresh, enticing and informative to the visitors who come to your web site.  Otherwise, you are wasting the visitor’s time by displaying the same content that is on every other web site. 2. Web site title and descriptionsThe next search engine optimization tip to focus on is the web site title and descriptions.  You want the web site title and descriptions to be accurate and rich with keyword phrases.  Be careful about going overboard as this is considered spamming, but you should have a good amount of keywords in the title and descriptions of your web site.   3. Heading tagsAs you go through and write the content for your web site, make sure to include heading tags as they correspond in the right order of the rest of your content.  The tags will help you order your content in regards to the importance and relevance of the headings. 4. Keyword meta tagsKeyword meta tags are not nearly as important as they used to be.  Despite this, this is still an important search engine optimization tip that can make a difference with your web site.  Some search engines still crawl through your meta tags to make sure everything looks right. 5. Incoming linksIn order to have a good position in the search engines, you want to pay close attention to incoming links.  The more incoming links you have on your site, the more your site is going to be crawled.  As you build incoming links on your site, you want to make sure you are gaining keyword rich anchor text.   6. Keyword densityThe last search engine optimization tip you want to focus on closely is the keyword density throughout your site.  While you want search engines to notice the keywords you are targeting, be careful about spamming your site with these keywords.  If your site is flooded with keywords, it can actually have a negative impact on your site.

Speak at AdTechNY.   While there are a number of shows and events you can speak at in regards to digital marketing, ADTECH NY is by far the top opportunity for you.  It gives new and returning speakers the opportunity to share their knowledge and experience with a large new audience.  Among this audience includes publishers, marketers, agencies, journalists, engineers, investors and more. Each event will showcase anywhere from 120 to 220 speakers covering a wide range of digital marketing topics.  Some of these digital-media marketing topics include brand building, integrated marketing, email marketing, blogging, vid casts, podcasts and much more.  Pretty much anything that is within the digital-media marketing spectrum has the potential to be spoken on. You will find that all of the conferences and shows are 100 percent editorial content.  It is not a guarantee that you can become a speaker because speakers are chosen carefully.  They are chosen based off of merit, insight, leadership and their innate ability to share new research with a large audience. Jared Lansky has been to a few conferences and knows there’s a push to find case studies.ADTECH does welcome speakers from all brand categories, agencies, corporations and perspectives.  One thing that is asked is that solution providers bring a business or consumer-oriented brand client that is willing and able to speak. With each show, keynotes are limited to just three to five marquee speakers per show and feature high-profiled executives or leaders that represent a new marketing landscape.  These speakers typically talk about something that could drastically change the internet and digital marketing for the better. Panels are rich opportunities for qualified speakers to share insights and experiences with a decent sized audience.  With this speaking opportunity, the speaker also has the ability to determine the competitive relevance of their company with an interactive forum. “If you’re not eligible for a speaking roll there is always the opportunity to participate as a moderator” Says Jared Lansky of AdBuySell.  Panel discussions involve active pre-production, solicitation of speakers, organization and skill.  Panel sessions tend to be about one hour in length and also includes question and answer opportunities that the panel moderator will run. The last opportunity for speakers at ADTECH NY is at workshops, which is a highly focused and interactive learning environment for speakers.  It gives speakers the chance to get away from speaking to a crowd and talk directly to attendees.  It is the perfect chance to actually bond and build that relationship with some of the attendees. As a speaker for digital marketing, there is no better opportunity than what ADTECH NY has to offer you.  There are several different shows and various ways that you can speak to attendees at this incredible digital-media marketing event. For More information visit AdBuySell.

The term vertical ad networks has come and gone, but many still are unaware of what it even means.  “In its simplest terms, these kinds of networks are the combination of ad sales guys plus a lot of mid to long tail publishers in a vertical area.” Says Jared Lansky from the ad agency AdBuySell. When you dig deeper, there are a number of things that encourage this kind of market.  First off, you have the ad guys that are horrible at creating new page views, but are terrific at monetizing them.  Next, you have the internet marketers that cannot sell an impression to save their life, but can sure create a web site. There are a number of people looking to start a vertical ad network and even more companies that are pitching them.  But before you go starting a network like this, how do you know if it is even for you. There are a few things that can help you identify if this network if for you.  If you are an ad sales person that can sell impressions better that you can generate page views, this might be the route for you to take.  It may also be for you if you can generate page views, but simply cannot monetize them. It really is a full circle.  In order to keep an ad going, there has to be people to pitch the idea, sell the impressions, generate page views and monetize them.  If you do not fall into any of these categories, it may not be the best network for you.   If this is you, there are other options for you to look into.  First, you could look into working for an online publisher like ESPN, CNN or MTV.  Your second option would be to work for a sales rep firm or an ad network like FM.  Another option would be to work as an outside sales rep for a publisher.  These are just a few of the options you would have outside of the vertical ad networks. Although it has been around for some time, vertical ad networks are just beginning to rise.  More and more people are looking to start their own and plenty of companies are beginning to pitch them.  Because of this, it is essential you take the time to research and find out if this would be the right type of network for you.      

Author: K_M
Self-improvement and Personal Development is not brain surgery; all you’ve to do to alter your life is to follow these simple tips and advice.

Self Improvement advice 1: One key to self-improvement is to LISTEN and TALK to a trusted friend. Get somebody who you feel comfort in opening up with even the most gentle matters you desire to talk about. Ask him questions like:
do you believe I’m ill-mannered?”
Do I always sound so argumentative?”
Do I talk too loud?”
Does my breath smell?”
Do I ever bore you when were together?”….

In this manner, the other person will plainly think that you’re interested in the process of self- improvement, Personal development and growth. Listen to his comments and criticisms and don’t give him replies like Don’t overdo! That’s simply the way I am!” Open up your mind and heart also. And reciprocally, you might need to assist your friend with constructive criticism that will also assist him to better him self.

Self Improvement advice 2: Start Building up your self confidence, Never think of yourself as a failure, always think Positive. For Example, while Watching Tv commercial when you see those models with gorgeous physical appearances, Instead of feeling sorry for your self, think more on self- improvement and self esteem.

Self Improvement advice 3: Always Believe in inner beauty rather then physical appearance. Outer body is not so important to make some one good. it will fade with time but the inner beauty will grow richer.

Self Improvement advice 4: Always Help other people any way possible and try to bring smiles to people face especially When they find them so down and low about themselves, help them rise up on their feet. Do not sink with them. They will pull you in down more and both of you will wind up experiencing deficient.

Self Improvement advice 5: Learn from your mistakes (very important and crucial for self-improvement and personal development and growth). We are human we make mistake but we never repeat the mistakes twice. So learn form your mistakes. Don’t feel stupid and doomed forever just because you failed on a science quiz. There’s always a next time. Make rooms for self-improvement and development

Self Improvement advice 6: Self-improvement is a one day at a time process. So go slow and do one thing at a time. you cant ride two boat and one time - Right?

Self Improvement advice 7: The biggest advantage of self-improvement is that it always results to internal stableness, personal development and improvement, personality growth and your success. it comes from self-assurance, self-admiration and self-respect.

Self Improvement advice 8: Always set goals for your self, meaningful and achievable goals. Setting meaningful and achievable goals for your life is important for improvement and development. It gives you the motivation you need every single morning. Self-improvement hopes and aims to result to an improved and sounder YOU.

Self Improvement advice 9: Be Nice to Other peoples, greet them and make good compliments about them. Small things mean great to other people. When we’re being appreciative about beautiful things around us and other people, we also become beautiful to them.

Self Improvement advice 10: When you are conformable to accept changes, improvement and development in your life and go through the process of self-improvement, it does not mean that everybody else is also on the track of improvement and personal development. The world is a place where you will find people of different values and attitude. Sometimes, even if you think you and your best friend always like to do the same thing together at the same time, he would most probably refuse an invitation for self-improvement.

Self Improvement advice 11: Before ordering other people some manner on self-improvement self esteem or how to develop themselves, let them see that you yourself is a representation and a product of self-improvement. Self improvement creates us improve people, we then inspire other people, and so the rest of the humanity will follow.

Self Improvement advice 12: Quit considering yourselves as second-rate human beings. Bury the repetitive thought of If only I was richer if only I was thinner” and so on. Accepting your true self is the initiative to self-improvement personal development and growth. We should stop doing comparison of ourselves to others simply to discover at the end that we’ve found ten additional reasons to envy them.

Self Improvement advice 13: We should better always think that there’s no such thing as ‘over night success’. Its always a tremendous feeling to hang on to the things that you already have now, realizing that those are just one of the things you once longed-for.

Self Improvement advice 14: A very nice quote says that once the pupil is prepare, the instructor will come out.” We’re all here to learn our lessons. Our parents, schoolteachers, admirers/friends, fellow worker, officemates, neighbors they’re our instructors. When we open our doors for self improvement and personal development, we increase our opportunities to head to the road of success.

Nobody is perfect, and self-improvement and personal development is an ongoing journey. Self- improvement and personal development is everyone’s goal. So keep walking on the path of self-improvement, personal growth and development which will surely build your self esteem.
Learning to love yourself is the greatest love of all.”

Author: Martin Mak
There are some human talents that just cannot be defined in terms of IQ. Good examples of such qualities are self-discipline, endurance or ambition. These capabilities, however, are often more important to a person’s success in life than their intelligence and other genetic make-up.Most of us will know of some people who we know in school who always had the best grades but ended up an utter failure in professional life, the popular athlete who somehow never stopped growing up. Or the person who was uninteresting and slow-witted in class and always had difficulties passing every subject and is now a successful manager or entrepreneur living in a big house.

We have all come across people who were genuinely successful in their social life, with a happy marriage, bright and confident children and a wide circle of friends – even though they were not the most intelligent students in school. Why is this the case?

Michael P Steinberg, an expert in human intelligence who has been studying the relation of intelligence and success in life, tells the story of 2 good friends lost in the woods. One is highly intelligent and getting good grades in school. The other boy is not so intelligent and his teachers find nothing impressive about him. He does however have very good common sense and is street smart. As they both wander in the forest, they find themselves face with a dangerous predicament, a hungry and angry grizzly bear not too far off. The first boy whips out his calculator, quickly judges the distance and says, “Based on the known speed of the grizzly and how fast we can run, we’ll be “bear food” in 23 seconds”. The second boy bends down and tightens his shoes laces, looks up, grins and says, “What do you mean WE? All I have to do is run faster than you !”

The first boy may have used his book knowledge and quickly got to the bottom of their problem, but his analysis did not bring him far. The second boy however, had a good grasp of the situation, was able to think out of the box and find a creative solution for his survival. Successful entrepreneurs or managers often find themselves in new and unknown territory that need creative problem solving skills. Such talents are inborn but can be trained. Using experiences and knowledge that we have in our minds and information that has been perceived by our senses, we can often find adaptable solutions to our problems. Such talents make the human race a hardy and adaptable specie that has ensured our survival in untold calamities throughout our existence on earth.

Knowledge can indeed by useful but it is the application of knowledge that makes it powerful. Often knowledge is gleaned from our experience in life, stored away in the recesses of our memory, to be retrieved for our use. Our experience than compares the knowledge against our past success or failures and it is our creativity that shapes our destiny. Our early ancestors may have been cut by a sharp stone. Such an experience, together with his creative intelligence help him conjure up a weapon, a spear or arrow made up of a sharp stone splinter secured at the end of a stick. Through trials and errors in launching his new weapon, our ancient hunter eventually finds his aim and becomes a formidable predator.

So if you were never at the top of your class, fret not. Exercise some imagination and ingenuity. Use your life experiences and memory to think of a creative solution to a problem. You may yet give birth to a million-dollar idea.